noun wa·ter·shed \ ˈwȯ-tər-ˌshed , ˈwä- \
1: a crucial dividing point, line, or factor : turning point
2: a region or area bounded peripherally by a divide and draining ultimately to a particular watercourse or body of water
noun nex·us \ ˈnek-səs \
1: connection, link
2: a connected group or series
3: center, focus
Our Coffee Partnership Nexus is water; so critically important that we may end up changing our company mission entirely to focus on water-security exclusively and indefinitely. For the moment, and with all humility, water is where we begin.
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" Saving our planet, lifting people out of poverty, advancing economic growth... these are one and the same fight. We must connect the dots between climate change, water scarcity, energy shortages, global health, food security and women's empowerment. Solutions to one problem must be solutions for all. "
8th Secretary-General of the United Nations
A UNIFIED coffee market is a collaborative market built on resilient and trusted relationships. That's the community that we water and grow.
Coffee farmers play a critical role for the success and broad range sustainability of entire regions and giant communities of people. They, like we, are one piece in a bigger puzzle.
Sometimes, after all of the technical assistance and capacity building, growers are nevertheless left to sell their coffee into conventional commodity market streams; this can call the entire effort into question and hinder very important local, regional, and national sustainability initiatives at origin.
This weak and broken point in the market is the exact Nexus where Coffee Unified takes both aim and action. We co-create community solution by unifying collective supply partnerships with roaster groups, farmers, and NGO's who are equally driven to support the capable and revolutionary hero in our story - coffee.